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The evolution of my still evolving brand name


What you see here is one of the sample labels I was sent several months ago. Since then the name Plush Piggie by Anacapa Pets has come about and with 600+ liners already being made, I am still not 100% sure of that name.


Coming up with a name for a business, brand, pet, kid....it isn't that easy. Wondering if people will like the name, if it makes sense and represents the brand are all things that kept me awake at night. These thoughts are what kept me from pulling the trigger on sending these liners to production. I think I was waiting for that magical feeling to kick in when trying to decide on a name, and it just didn't happen. Heck I think naming my daughter was easier than naming this line of fleece items!

I finally had to just go for it, and hope that even if it wasn't the right name, that the liners would stand for themselves on quality alone. I don't know what it was that really stopped me from just naming the company and product line "Valeries Zoo", because here I am promoting these on this page.

One of my good friends described this business as the culmination of everything I have worked on and for. A combination of my years of sewing skills, piggy care experience and e-commerce experience, all before I ever even touched a fleece liner. At the end of the day she's right, and I've put my heart and soul into this. So whatever the brand name evolves into, I can be proud and stand behind it.

I can't wait to show you all!

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